PepsiCo bets on value-added water by launching vitamin-fortified drinks in a segment that is growing rapidly in India.
The cola giant removed the ad from YouTube less than 24 hours after it was first posted, following much online ridicule. "Pepsi was trying to project a global message of unity, peace and understanding," the company said in a statement.
Cola brands look for life in a parallel universe. Global majors Coke and Pepsi are going all out to stock up with health and nutrition offerings.
Unlike Pepsi's Kendell Jenner ad, Tata Tea's Jaago Re campaigns were careful not to insert its product in the ad's storyline and they targeted topics on which there was near unanimity of outrage.
Chennai-born Indian-American businesswoman and musician Chandrika Tandon, 71, won a Grammy in the Best New Age, Ambient or Chant Album category for her album Triveni, a blend of ancient chants and world music, at the 2025 Grammys.
"On demonetisation, across the board for pretty much all of industry, and CPG (Consumer Packaged Goods) in particular because it hit the individual retailer significantly, demonetisation had a significant impact on our India business in Q4," Nooyi said during an earnings call for Pepsi's fourth quarter that ended on December 2016.
Pepsi will pay USD 3.13 million to resolve a charge of racial discrimination related to criminal background checks for job screenings, which led to disproportionate exclusion of 'black' applicants.
Stating that implementation of the demonetisation policy had its "share of challenges", Nooyi hoped that things will return to normal by the second quarter.
PepsiCo is gearing up to launch a new 7UP with 30 per cent less sugar and plans to extend the formulation to its other brands
'We did take after take, confusing and stressing her out, until she just threw up her hands and said she couldn't do it.' 'She was close to tears.' A fascinating excerpt from Adman Madman: Unapologetically Prahlad by Prahlad Kakar with Rupangi Sharma.
As the mercury rises she looks cooler and cooler,
World's largest asset manager Blackrock will host a global investors meet in India next year, CEO Laurence Flik conveyed to Prime Minister Narendra Modi.
On the 25th anniversary of the battle that made his war cry 'Dil Maange More' part of national lore, we republish that feature to salute Captain Batra's ultimate sacrifice for the nation.
Under mounting pressure from sponsors and Native American rights groups, Washington Redskins owner Dan Snyder said on Friday he would consider changing the name of the National Football League team whose roots date back to the 1930s. Snyder, who has previously stated he would not change the name, softened his stance a day after FedEx Corp, which owns the naming rights to the team's Landover, Maryland, stadium, called for the NFL club to be rebranded.
The 22-yr-old model was trolled for her surprise appearance at the 75th Golden Globes.
Coldplay headlined at Sunday's Super Bowl halftime show, but it was R&B super stars Beyonce and Bruno Mars who delivered the sizzle with a lively, upbeat production that paid homage to previous halftime performers.
The team said on July 3 it would conduct a thorough review of the club's name.
"There is no place for hate and racism in our society. Empathy and shared understanding are a start, but we must do more," Nadella said in a tweet on Monday. "I stand with the Black and African American community and we are committed to building on this work in our company and in our communities."
Is this paradigm shift in brand-consumer power-sharing coming to fruition in India too?
Jennifer Lopez and Shakira brought an energetic jolt of Latina star power to Sunday's Super Bowl halftime show, delivering hip-shaking choreography and a medley of infectious hits to one of the world's glitziest stages. Latin artists Bad Bunny and J Balvin appeared as surprise guests in the extravaganza, which signaled its Latin American influences from the onset, when Shakira greeted the stadium audience in Spanish with "Hola, Miami."
Prime Minister Narendra Modi on Monday gifted famous Indian tea to the captains of 11 large American corporations.
Was she the right choice for the magazine's 10th anniversary cover?
Defence major Boeing on Monday proposed greater business engagement with India, as Prime Minister Narendra Modi promised the US companies to provide friendlier business environment in the country.
Countries across the world -- from the United States, the United Kingdom, Canada to Singapore and New Zealand, are witnessing phenomenal strides by Indian-origin politicians, who are now taking on influential and prominent roles in governments and cabinets.
"Knowing that after eight years of working really hard for this country, there are still people who won't see me for what I am because of my skin colour," she said.
In Tamil Nadu, Divya Nair encounters jallikattu, a ban on colas and a water shortage.
The regional players are outrightly opposed to the idea, while MNCs are looking for procedural changes that, they say, will align the labelling criteria with global practices.
Maroon 5 threw just about everything at the Super Bowl halftime show: a gospel choir, a drumline, pyrotechnics, a giant letter "M" and even SpongeBob.
US-based global technology giant IBM expressed keen interest in participating in India's newly-launched initiatives like Smart Cities and Digital India.
Kohli is rated very high on being distinctive, stylish and prestigious.
No one will be able to match up to his iconic sense of style!
To take the Rs 49,000 crore ITC to the top slot in the highly competitive FMCG business will require some aggression.
A string of episodes including the latest removal of Aamir Khan as brand ambassador of the Incredible India campaign point in this direction, say experts
Not just Tesco, Auchan, Walmart, even Biyani & Reliance keen on food FDI: Harsimrat Kaur Badal
The two governments have already set a target of increasing bilateral trade in goods and services to $500 billion.
.jpg)
Bata came up with new brands to beat industry competition.
As Prime Minister Narendra Modi arrived in New York on Friday on a five-day US visit, he was greeted with 'Har Har Modi' slogan.
A new logo can harm image than doing good, say experts.
© 2026 Rediff.com - Advertise with us - Disclaimer - Privacy Policy - Sitemap - Feedback - About us - Terms of use - Grievances